This Is Accra

This Is
Accra

Identity Design

Brand Strategy

Social Media

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The story of ThisisAccra is one of showcasing the vibrant culture and people of Accra through creative and authentic storytelling. The project is a TrekkinLab initiative with the aim of promoting Accra as a tourist destination and highlighting the stories of its people.

Refreshing Accra’s
Destination Brand

After 8 years of telling Accra’s Story, This Is Accra (TIA) sought out for a brand redesign, one that presents a fascinating perspective on the people, places and experiences of Accra and usher the brand into a new era.

Accra’s Story Unfold Beautifully

Today, This Is Accra continues to evolve and grow, with a mission of challenging stereotypes and promoting a more nuanced and authentic portrayal of life in Accra. A vibrant palette. Set to stun. Capturing the the true spirit of Accra and the Ghana as a whole.

Illustrations & Patterns

Accra is known for its many motifs and street art. We took a look into the aesthetics of hand-painted signage that are widespread across the city. The patterns are made to resemble Ankara patterned cloth.